AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps in Africa: Q3 2024 Performance on Unified Platform
Explore the performance trends of the leading beauty retail apps in Africa during Q3 2024, as revealed by Sensor Tower. Discover key insights into downloads and active user metrics across top applications.
In the third quarter of 2024, the beauty retail app market in Africa saw diverse performance trends across the top five applications, as reported by Sensor Tower. Here's a breakdown of how each app fared during this period.
Source Beauty experienced fluctuations in weekly downloads, starting with over 4.6K in early July. Despite a dip to around 3.8K in early September, the app saw a significant surge, peaking at approximately 10.9K by the end of September.
Elkharat Online began the quarter with modest weekly downloads of about 1.5K. A notable peak occurred in mid-August, with downloads reaching 7.4K, before gradually declining to 813 by the end of September.
Oriflame maintained stable weekly download numbers, starting at 3.2K and experiencing a gradual rise to 4.2K by the end of the quarter. The app also saw a steady increase in weekly active users, beginning at 25K and climbing to over 32K.
باث&بودي وركس saw its download numbers fluctuate, starting at 2K and peaking at 3.7K in late August before dropping to 1.7K by the end of September. The app's active user base showed slight variations, maintaining around 8K to 11K throughout the quarter.
Standard Skin & Beauty had a varied download performance, beginning with 1.7K and experiencing a notable peak of 3.8K in late July. However, downloads decreased to 1.8K by the end of September.
These insights into the African beauty retail app market highlight the dynamic nature of user engagement and app popularity. For more detailed analytics and insights, visit Sensor Tower.
